The right tone. It can be anything.
In terms of color, language, interpersonal relationships.
And it can change so much.
Our communication, our feelings, our relationships.
I find this tone and take responsibility for it.
To inspire creatives, to inspire customers and to turn ideas into reality.
The right tone. It can be anything. In terms of color, language, interpersonal relationships. And it can change so much. Our communication, our feelings, our relationships. I find this tone and take responsibility for it. To inspire creatives, to inspire customers and to turn ideas into reality.
Work experience
Creative Director
DKdL GmbH | fischerAppelt Nürnberg
August 2023 – now
Management and further development of the Creation and Conception department
Creation
- Design and development of look and feels, and visual languages
- Content-driven communication strategy
- Digital Experiences
- Creation of guiding ideas and execution ideas
- Idea generation, idea protection, and idea management (Ralf Langwost)
- Messagings
- Positionings
- Brandings
- Media and communication strategies
- Integrated campaigns, media projects, and pitch
- Interdisciplinary creative sparring partner
Administration
- Employee management and development
- Team management and development
- Project costing and management
- Establishment and scaling of workflows
- Quality management (technical and creative output)
- Participation in the development of the company
- Business Development
Head of Graphic Design
hl-studios GmbH
January 2022 – July 2023
Management and further development of the Graphic Design department
Creation
- Design and development of look and feels, and visual languages
- Content-driven communication strategy
- Cross-media in still and motion picture, live and hybrid, digital and analogue
- Creation of guiding ideas and execution ideas
- Idea generation, idea protection, and idea management (Ralf Langwost)
- Messagings
- Positionings
- Media and communication strategies
- Integrated campaigns, media projects, and pitch
- Interdisciplinary creative sparring partner
Administration
- Employee management and development
- Team management and development
- Project costing and management
- Establishment and scaling of workflows
- Quality management (technical and creative output)
- Participation in the development of the company
Senior Art Director
hl-studios GmbH
April 2021 – December 2021
Art Director
hl-studios GmbH
December 2010 – March 2021
B2B, Mobility, Automotive, Industry, Industry 4.0, Energy, Building Technology, Medical Technology
Art Director
gernBotschaft | Gesellschaft für Kommunikation GmbH
December 2009 – November 2010
B2B, Medical Technology, Industry and Energy
Junior Art Director
Haß und Haß GmbH
May 2009 – November 2009
B2C, Cosmetics, Jewelry and Watches, Motorhomes, Interior
Junior Art Director
Theim Kommunikation GmbH
July 2008 – April 2009
B2B, Trade Fairs and Industry
Media Designer
infowerk ag
September 2004 – June 2008
B2B and B2C, Industry, Fashion, Sport
Awards
Brand Ex Award 2024 – SILVER
Best Execution Event, Event
January 2024
German Brand Award 2023
Excellence in Brand Strategy and Creation Brand Communication – Brand Events
June 2023
Education
Bachelor of Engineering – BE,
Bachelor of Media Engineering and Operations (ICC)
IHK Akademie Mittelfranken
October 2008 – June 2011
Focus areas: Employee management, labor law and media law, business administration, process management, project management, human resources management, cost and performance accounting, media production, marketing, vocational and occupational pedagogical qualifications (AdA).
Media Designer